Trademark usage guidelines

Last updated: October 3rd, 2022

Follow these Trademark Usage Guidelines when referring to CrashPlan trademarks, products and services.

CrashPlan allows the following uses of CrashPlan trademarks:

  • Referring to CrashPlan Products or Services. You may use CrashPlan trademarks in text to refer to CrashPlan’s products and services.
  • Use in Marketing Materials by Authorized Partners. If you are a CrashPlan-authorized partner, you may use CrashPlan trademarks in promotional, sales and advertising materials to refer to the CrashPlan products and services that you use or sell subject to your partner agreement with CrashPlan. For example, if (and to the extent) permitted by its agreement with CrashPlan, a partner enrolled in the Managed Service Provider Program may describe its service as being “Powered by CrashPlan® technology.”

CrashPlan prohibits the following uses of CrashPlan trademarks:

  • Company, Product or Service Name. You must not use CrashPlan trademarks in any part of your company, product or service name.
  • Domain Name or Social Media Profile. You must not register a domain name or create any website, social media account or group that incorporates any CrashPlan trademark in a way that the public is likely to confuse as affiliation with CrashPlan.
  • CrashPlan Logos. You must not use any CrashPlan logo, whether alone or in combination with any other logo.
  • Implied Affiliation. You must not use any CrashPlan trademark in a way that implies that CrashPlan endorses or is affiliated with your products or services.

When you are authorized to use a CrashPlan trademark, your use must do the following:

  • Use Proper Identification. Use the proper trademark symbol (® or ™) illustrated below to identify CrashPlan trademarks the first time the trademark appears in the text. 
  • Use Unmodified Trademarks. Do not alter any CrashPlan trademark, such as failing to capitalize CrashPlan.
    Right: CrashPlan® product for first use; and CrashPlan for subsequent uses after identifying them as CrashPlan trademarks.
    Wrong: crashplan or CrashPlan SMB
  • Use CrashPlan Trademarks as Adjectives, not Nouns. CrashPlan trademarks should always be followed by a generic descriptor when identifying CrashPlan products.
    Right: The CrashPlan® product offers a simple, secure, and scalable way to back up your most important files.
    Wrong: Use CrashPlan to protect your data.
  • Attribute Trademark Usage. Any use of CrashPlan trademarks must include the following statement:
    CrashPlan [and [list other CrashPlan trademarks used, if any] are registered trademarks or trademarks of CrashPlan Group, LLC. in the United States and elsewhere. All other marks are properties of their respective owners.
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